Fins & Pins
Fins & Pins is a fictional restaurant concept I created that combines the dining experience of a casual sushi restaurant and the exciting atmosphere of a bowling alley. The idea came to me while I was bowling and had a snack on the side. I thought, “Why do I have to touch a dirty bowling ball and then touch this finger food?” What better way to avoid touching food than using chopsticks? With that idea in mind, I started my research to bring this brand to life.
___________
Project Lead
Brand Identity
Restaurant Branding
Brand logo Early Concepts
Early logo concepts I created showcased the unique combination of sushi and bowling. The logo started to take direction of the vintage bowling alley asthetic.
Brand Logo Final Concept
For the final logo, I wanted something that would have a vintage look and be something that would spark curiosity and excitement with customers.
pattern
Secondary Logos
Brand Design Colors
The colors selected were picked to capture the vintage aesthetic of bowling alleys of the 50’s and 60’s.
